What are the Frauds you Face in PPC Campaigns? PPC service in India

Pay-per-click or PPC service in India has become an essential business strategy for the users to aim and target the precise audiences following their requirements, and not waste budgets. With the increasing demands for PPC services, there are a lot of scams taking place as these companies work without any right intention, tools, or expertise. For companies looking to work with skilled partners and experts, they must look at the company's experience, reviews, rating, and of course the team of experts. Here's a closer look at the primary five frauds you can find when searching for the right PPC expert in India . Impression Scam: Impression fraud generally occurs when some person or bot generates a fake impression, to lower the quality of an advertiser's ads reducing their visibility and causing increased costs by the client. This fraud activity mainly affects the cost per thousand impressions, as the competitors would reduce the ad's visibility...